News — couch

Denim is a champion of American ingenuity. Created in 1873 by Jacob Davis in response to local farmers’ wives demands for a more durable work pant. Orders began to flood in, and Davis partnered with the Levi Strauss company and began mass producing bolts of denim fabric. You know the rest of the story - Sisterhood of the Traveling Pants, Brett Favre commercials, Rosie the Riveter - denim has played a major role in establishing a uniquely American culture. But as common as denim is in the United States, most people do not have a clue how their trusty pair...